From stubborn Milt Mason to foam headed Bernie Brewer

BernieBrewerOriginsAs I’ve written in other posts, being a brewers fan is not always an easy task and evidently 1970 (a 65-97 season) was no different.  Many are probably already familiar, but this was the year that Bernie Brewer was born.  However, Bernie started not as a large foam headed mascot with good hygiene, but rather a 69 year old retired aviation engineer (who I’ve heard, but haven’t confirmed, helped to build the original County Stadium).  This aviation engineer, Milt Mason, so loved the Brewers that to combat struggling attendance numbers during their first Milwaukee season, he stubbornly vowed (with a nudge from his friend, Marvin Milkes, the Brewers’ Operations Director) to sit on top of the scoreboard (81 steps high) until attendance at a home game reached 40,000 (at first his goal was a sellout but he eventually became more realistic).  He was even given a specially constructed trailer with a 21-inch-color TV, a gas stove, an exercise bike, a refrigerator, and two telephones for talking to fans and the media respectively.  Opposing coaches even accused him of stealing signs from his trailer with binoculars.  His goal was accomplished on Bat Day, August 16, 1970, when a crowd of 44,387 showed up just to get Milt down from the scoreboard (or wanted free bats).  To celebrate that day’s 4-3 victory over the Indians, Milt swung down from the scoreboard on a 30 foot rope (and supposedly badly burned his hands) before falling another 15 feet and breaking some bones.  Although I haven’t completely confirmed this, due to some pretty severe storms during those 40 days and Milt’s love of beer, I’ve heard that he could be smelled from just as far away as he could be seen on top of the scoreboard.  I’ve also heard that after those 40 days, Milt was never hard to find around County Stadium because fans could just follow their noses.  As a tribute to Milt, who died on June 12, 1973, Bernie Brewer became the team’s mascot in 1973 and celebrated Brewers’ success by sliding into a stein of beer (something that Miller Park has been criticized for omitting).  By the 1980s, Bernie began resembling wrestler Colonel DeBeers until he was retired in 1984.  Fortunately, in 1993, fans voted 21,751 to 1,389 to resurrect the Bernie Brewer that I grew up with and he returned on Tuesday, June 8, 1993 (who by then looked a lot more like Robin Yount).

Bonnie Brewer
Bonnie Brewer

As a side note, who knew that from 1973-79 there was also a Bonnie Brewer (Bernie has probably been lonely ever since).  Also, evidently, another blogger has also noticed that there seems to be a real lack of information on Milt Mason.  I’d love to see a picture or read some historical news accounts of the man.  I did just purchase True Brew: A Quarter Century With the Milwaukee Brewers – maybe it will shed a little more light on the subject.

Sources: Bernie Brewer makes comeback splash, USA Today, 1993, Wikipedia,

Update 7-23-09:  My new book, True Brew: A Quarter Century With the Milwaukee Brewers, has just arrived and it was well worth the $1.05 that it cost on  The chapter describing Milt has some great quotes from the man himself!  Here are some pictures of Milt Mason, the original Bernie Brewer, scanned from my new book.

Milt Mason Pictures from 1970

Milt Mason camped above scoreboard Milt Mason sliding down a rope Milt Mason greeting fans at County Stadium
Milt Mason camped above the scoreboard during his 40 day protest Milt Mason sliding down a rope
after the win over the Indians
Milt Mason greeting fans at County Stadium


More Early Bernie Brewer Pictures

Bonnie Brewer spanking an Orioles coach Bernie Brewer Slide 1978-83 Bernie's Chalet being dismantled
Bonnie Brewer spanking an Orioles
coach during a seventh inning stretch
Bernie Brewer Slide 1978-83 Bernie’s Chalet being dismantled in ’84 for outfield bleachers


Bernie’s Resurrection in ’93

Bernie in front of field Bernie's Chalet Bernie Brewer slide from back
Bernie’s chalet in front of Country Stadium field Bernie in his chalet (maybe falling over railing) Bernie going down his slide
Bernie Brewer slide closeup Bernie Brewer sliding backwards Bernie slide
Bernie Brewer closeup going down his slide Bernie Brewer slide backwards Bernie putting out the vibe into the beer mug





Ground ball to shortstop, look at the body on that broad, over to 1st base, two down

Our group at the Brewers/Twins game

I’ve waited my whole life for a Brewers team to be competitive and worth routing for. When I was younger, although I always enjoyed catching games at County Stadium, maintaining interest in Milwaukee baseball started to become a chore by around July for me.  The past few years, maintaining “brewer fever” has become easier each year of college.  I’ve even been able to easily enjoy brewer games, without frustration, for entire seasons – including catching a postseason game this past fall (an opportunity I thought I wouldn’t have in my lifetime).  The change, which continues to gain momentum, was a gradual one, probably sparked, in my opinion by a shift towards leadership willing to open their wallet to compete in the central division with the Cards, Astros, and the bitch-Cubs (all three with #13, #8, & #3 payrolls in the majors – Brewers are currently #17). Henry & I ready for the domeIn Bud Selig’s credit, however, he did do a decent job in his charge to graduates at my recent graduation.  Additional dedication to winning was demonstrated in 2008 by a replacement of Ned Yost prior to the end of the Brewers best season since their last playoff birth in 1982.  Things are definitely looking up and I just enjoyed a great weekend in Minneapolis (despite a Twins sweep), for the interleague series and catching up with friends who I rarely see now that they graduated and are real people.

Despite all of the challenging seasons that Brewers fans endured throughout my childhood, however, the one constant of brilliance was always Mr. Baseball, Bob Uecker.  An unbelievable schmoozer of useless, yet extremely interesting information, because of Uecker, I occasionally go out of my way to be in my car during Brewers games, instead of watching them on TV (although I enjoy Bill Schroeder as well).  This weekend in the cities, my friend Mike shared a hilarious video of Artie Lange on Letterman sharing stories about Bob Uecker and also his friendship with Harry Caray:

This clip of Norm MacDonald sharing a Uecker story is pretty good as well.